URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address.
Long URLs are simply hard to pass along. The links tend to sometimes break in email, are harder to verbalize in a conversation, and they are difficult, or in some cases near impossible to remember.
For example, let’s say you want to pass along this piece of news to your friends about how the ‘Iphone will test loyalty of cellular customers’- Which you can visit with this long URL…
http://www.macworld.com/news/2007/04/24/loyalty/index.php?lsrc=mwrss
…which I will need to shorten to something more digestible as http://goo.gl/9hRH
Some of the url shortener links are mentioned below.
goo.gl
http://tinyurl.com/
http://doiop.com/
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