Monday, March 14, 2011

Billboard Advertising: A Creative Way to Advertise Your Business

A billboard is a large size structure which is used as the instrument in the outdoor advertising activity and it is mostly found in high traffic areas. Bulletins, hoardings, posters, etc. are some of the categories of the billboard advertising. It is one of the most useful mediums of advertising because of its capability to gain high visibility, not only due to its size but also due to its eye catching and creative designs. Marketing professionals, who understand the idea and create a concept of an advertisement, delivers the idea to designers who then craft the design based on that concept. This entire phenomenon is fully based on the creative skills of the marketer and the designer.
Furthermore, any advertisement seems to be more attractive when there is an exclusive creativity in the advertisement and also, the way of its presentation. You must have seen conspicuous billboards alongside the road, which are amazingly designed and presented in order to catch the attention and compel the visitors to have a look on the information displayed on it. Billboard advertising is one of the reasonable and effective ways to promote products, services and many other things. This post contains some effective billboard designs which will certainly grab your attention.


















Google Circles - its own social network

Google will launch its own social network in May, it has been claimed.

The search engine giant will unveil Google Circles at its Google I/O conference in San Francisco, according to technology blog The Next Web.

It is thought the network will allow users to selectively share content with people who are members of different social circles in their lives.




Users will be able to filter what content is shown to which group.

Reports that Google Circles is to launch at the South by Southwest technology event, currently taking place in Austin, Texas, were yesterday denied by Google.

The company also refused to confirm or deny any plans for a social network.




Japan Hit By Massive Earthquake and Tsunami


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A whirlpool is seen near Oarai City, Ibaraki Prefecture, northeastern Japan, March 11, 2011. The biggest earthquake to hit Japan on record struck the northeast coast on Friday, triggering a 10-meter (33-foot) tsunami that swept away everything in its path, including houses, ships, cars and farm buildings on fire. (REUTERS/Kyodo )




Houses are swept by water following a tsunami and earthquake in Natori City. (REUTERS/KYODO)





A massive tsunami hits the coastal areas of Iwanuma, Miyagi Prefecture, northeastern Japan. (REUTERS/KYODO)



Sendai Airport is flooded after a tsunami following an earthquake in Sendai. (REUTERS/KYODO)





An oncoming tsunami strikes the coast in Natori City, Miyagi Prefecture, northeastern Japan March 11, 2011. (REUTERS/KYODO)






A massive tsunami sweeps in to engulf a residential area after a powerful earthquake in Natori.(REUTERS/KYODO)





People evacuate to a street following an earthquake in Sendai, northeastern Japan. (Reuters)





Boats are swept by a wave after a tsunami and earthquake in Asahikawa city. (Reuters)





Houses and buildings burn following earthquake in Iwate Prefecture. (Reuters)





Natural gas storage tanks burn at Cosmo oil refinery in Ichihara city. (Reuters)





Natural gas storage tanks burn at a facility in Chiba Prefecture, near Tokyo. (Reuters)





A massive tsunami hits the coastal areas of Iwanuma, Miyagi Prefecture, northeastern Japan. (Reuters)





An aerial view of a tsunami swamped Sendai Airport in northeastern Japan. (Reuters)





Houses swept by a tsunami smoulder near Sendai Airport in Japan. (Reuters)




Houses burn at night following an earthquake in Natori City, Miyagi Prefecture, northeastern Japan. (Reuters)




People stand on top of a building near cars and airplanes among debris swept by a tsunami at Sendai Airport. (Reuters)





People evacuate along train tracks following an earthquake in Tokyo. (Reuters)

Wednesday, January 5, 2011

Google Alerts

Monitor the Web for interesting new content, Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

The Google Alerts is a content monitoring service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service

Google Alert is an automated Web search service that can help people and businesses monitor the Internet for developments and activities that could concern them. Results are sent to subscribers daily by e-mail. Google Alert began its operations in January 2003.

Enter the topic you wish to monitor, then click preview to see the type of results you'll receive. Some handy uses of Google Alerts include: 

• monitoring a developing news story
• keeping current on a competitor or industry
• getting the latest on a celebrity or event
• keeping tabs on your favorite sports teams

You can use http://www.google.com/alerts

Wednesday, November 10, 2010

HR Interview Questions and Tips

Introduction
Okay, so you have managed to hold your nerves in control and brave the questions of the HR. You are now at the end of your interview session. What next? The answer is, there are a few more steps to go. For instance, the HR person may ask you if you have anything to ask of him/her. How do you respond to that? It is quite likely that you are stressed out and nothing comes to your mind. This article deals with this situation and gives you a few intelligent questions that you may ask.

The Rationale
First of all let us try to understand why the HR person puts you in such a situation. Is he/she simply being nice to you or is there more to it? One possible reason is that the company wants to project an image of transparency. The company wants you to know that it encourages two-way communication between the top management and the subordinates, an atmosphere where everyone can ask relevant questions and expect to get answers. In other words, the company respects the employee’s need to know about matters that affect him, no matter where he is in the hierarchy.
Next, and more important, this situation checks your presence of mind and ability to form intelligent questions. So far you have been simply answering questions asked of you. How do you behave when you are in a position to ask questions? What kind of questions do you ask? It also shows how serious you are about the company and the job.
Let us get on to some questions now.

Some Useful Questions
Before you set out to ask questions, keep the above reasons in mind. It would be good to sincerely thank the HR person for such an opportunity. You can start with something like “I have really enjoyed this opportunity to meet you and your team at .. (the company name). Yes, there are a few things I would like to know, thank you for asking” However it is not wise to ask the HR a volley of questions and turn it into a counter interview. Consider the questions below and choose one or two from them that you find the most useful to you.
  • What do you personally find the most enjoyable part of working for this company?
  • May I ask why or how you joined this organization? / What brought you here?
  • I would like to know about the work atmosphere here…
  • Would you be able to tell me about this company’s vision/philosophy?
  • How would you evaluate this organization’s strengths and weaknesses?
  • I would like to know a little about my day-to-day responsibilities.
  • Is this an immediate requirement? How soon would you be taking people on board for this position?
  • I would like to know how my skills compare with the other people who have applied for this position.
  • I am really interested in this opportunity and I feel I have the required skills for this position. What would I have to do next?
  • Now that our interview is coming to close, is there anything you would like to know about my ability towards this job?
  • Would you be able to tell me a little about what the company expects from its employees? What are the most important assets and skills for this company?
  • Does the company follow a structured path in promoting the employees? How does it go?
  • If the company finds me good at the job, how would it advance me? What would be the next step in my career growth?
  • If I performed well in the current position, what are the additional likely opportunities for me within this company?
  • Are there any special areas in this company that the top leaders emerge from?/ Are there special areas like say sales or engineering that have more prospects for growth within this company, or do the leaders come from a cross section of different areas?
  • The company has decided to recruit for this position from outside. How does the company choose between recruiting from within or outside?
  • How far does this particular position contribute to the bottom line?
  • What advice would you give to someone selected for this position?
  • What are the current challenges of this position/department within the company?
  • Before I leave, can I have a formal/written description of the position? This would help me to review the activities and evaluate what is expected of me.
  • Is this job likely to lead to other positions in the company? What is the usual route?
  • Would you be able to tell me a little about the people I will be working with?
  • Before I take your leave, let me check my understanding of the position. The designation is …., the responsibilities are …., it is in the ….. department, and I would be reporting to ……. Please correct me if I have got it wrong anywhere.
  • How does this company promote equal opportunity and diversity?
  • Would you be able to tell me who the company regards as its stars? What have been their most important contributions?
  • How do the subordinates address their seniors in this company?
  • Could you tell me about the management style of this company?
  • If you selected me for this position, what assignment would I be starting on?
  • Does this company have a formal mission statement? Am I allowed to see it?
  • What are the most important parameters along which this company evaluates an employee’s contribution?
Some Usefull Question Answers
1. Tell me about yourself?
I am down-to-earth, sweet, smart, creative, industrious, and thorough.

2. How has your experience prepared you for your career?
Coursework:
Aside from the discipline and engineering foundation learning that I have gained from my courses, I think the design projects, reports, and presentations have prepared me most for my career.
Work Experience:
Through internships, I have gained self-esteem, confidence, and problem-solving skills. I also refined my technical writing and learned to prepare professional documents for clients.
Student Organizations:
By working on multiple projects for different student organizations while keeping up my grades, I've built time management and efficiency skills. Additionally, I've developed leadership, communication, and teamwork abilities.
Life Experience:
In general, life has taught me determination and the importance of maintaining my ethical standards.

3. Describe the ideal job.
Ideally, I would like to work in a fun, warm environment with individuals working independently towards team goals or individual goals. I am not concerned about minor elements, such as dress codes, cubicles, and the level of formality. Most important to me is an atmosphere that fosters attention to quality, honesty, and integrity.

4. What type of supervisor have you found to be the best?
I have been fortunate enough to work under wonderful supervisors who have provided limited supervision, while answering thoughtful questions and guiding learning. In my experience, the best supervisors give positive feedback and tactful criticism.

5. What do you plan to be doing in five years' time?
Taking the PE exam and serving in supervisory/leadership roles both at work and in professional/community organization(s).

6. What contributions could you make in this organization that would help you to stand out from other applicants?
In previous internships, my industriousness and ability to teach myself have been valuable assets to the company. My self-teaching abilities will minimize overhead costs, and my industriousness at targeting needs without prompting will set me apart from others. Additionally, one thing that has always set me apart from my scientific/engineering peers are my broad interests and strong writing abilities. I am not your typical "left-brained" engineer, and with my broad talents, I am likely to provide diverse viewpoints.

7. What sort of criteria are you using to decide the organization you will work for?
Most importantly, I am looking for a company that values quality, ethics, and teamwork. I would like to work for a company that hires overachievers.

8. What made you choose your major?
My academic interests are broad, so I sought civil engineering to achieve a great balance of mathematics, chemistry, biology, physics, and writing.

9. Have your university and major met your expectations?
The College of Engineering at MSU has exceeded my expectations by providing group activities, career resources, individual attention, and professors with genuine interest in teaching.
My major has met my expectations by about 90%. I would have enjoyed more choices in environmental courses, and would have preferred more calculus-based learning.

10. What made you choose this college?
I chose this college for the following reasons: my budget limited me to in-state schools, I was seeking an area with dog-friendly apartments, the MSU web site impressed me, I saw active student groups, and the people were very friendly.

Friday, October 8, 2010

URL Shortener

URL Shortener

URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address.

Long URLs are simply hard to pass along. The links tend to sometimes break in email, are harder to verbalize in a conversation, and they are difficult, or in some cases near impossible to remember.

For example, let’s say you want to pass along this piece of news to your friends about how the ‘Iphone will test loyalty of cellular customers’- Which you can visit with this long URL…

http://www.macworld.com/news/2007/04/24/loyalty/index.php?lsrc=mwrss

…which I will need to shorten to something more digestible as http://goo.gl/9hRH

Some of the url shortener links are mentioned below.


goo.gl

http://tinyurl.com/

http://doiop.com/

Gmail – Priority Inbox

Gmail – Priority InboxA cool new feature

A cool new feature that Gmail offer is Priority Inbox. Priority Inbox is, as Google explained, meant to prevent email overload. Based on Google’s spam filtering technology, Priority Inbox can predict which emails are important and which emails are just junk. If you for example receive an email from a contact your regularly exchange emails with, Priority Inbox will detect that email as important.

Priority Inbox works by splitting your inbox in three sections:
Important and unread – this is the important email that you need to take a look at.

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Starred – not so important emails that you starred so that you can read them at a later time.
Everything else – the rest of your emails, pretty much everything that is not important.

The Gmail Team has decided to share a few tips on how to make the most out of Priority Inbox. Here are those tips:

1. Section customization
Remember the three sections I mentioned above, Important and unread, Starred and Everything else? Priority Inbox creates these sections by default. If you don’t like them, you can always customize these sections. You can for example add a new section, change a section’s maximum size, make a section show messages from a particular label, and so on.

You can customize your sections from the Priority Inbox tab under Settings or from the inline menus (see image below).



2. Help Priority Inbox Learn
To help messages make it to the Important and unread section, you can increase their importance. To kick messages out of this section, you can lower a message’s importance. You can do this by using the importance buttons at the top of your inbox to correctly mark a message as important or not important. Keyboard shortcut fans can use the "+" and "-" keys to adjust an email’s importance.

To turn on keyboard shortcuts just go to Settings, then from the General tab click Keyboard Shortcuts on.

3. The best of filtered messages
Gmail Support Team member Kristen Lemons explains: “You can set up Priority Inbox to show you not just the best of your inbox, but also the best of messages you filter out of your inbox and might otherwise miss. Just change your Priority Inbox settings to “Override filters” and Gmail will surface any important messages that would otherwise skip your inbox. With this option turned on, you can use filters to archive more aggressively and worry less about missing an important message.”


4. Use filters
You can use filters to make sure that certain messages are marked by Priority Inbox as important. By creating a filter for messages a certain person sends you, and selecting “Always mark as important”, you ensure messages from that sender are always put in the Important and unread section.

You can also use filters to ensure that certain messages are not marked as important. You can create a filter that automatically puts messages from a certain sender in the Everything else section.

5. Easily archive unimportant messages

Kristen Lemons again: “One of the features that can help make you more efficient is the ability to archive all of the visible messages in the "Everything Else" section at once. Just click on the down arrow next to "Everything Else" and select the "Archive all visible items" option. If you want to be able to archive even more messages at once, you can increase the maximum number of messages that show in that section from the same drop-down.”